When you talk of "feminism" and "women empowerment" the reaction of the larger public both off line and online is fear at best and vocal misogyny at the worst. As I work in an organisation that works on making discrimination and violence against women and girls unacceptable, we face this repeatedly in the villages that we work in. I for one, have always truly believed that a gender-just world is better for both men and women (even if I live within the gender binary) along with all the other genders. However, I often face a hostile reaction to the word feminism even from the educated. I have a doubt that it is majorly because of the word "fem" being associated with it and according to the norms of masculinity anything associated with females/femininity is often associated with inadequacy, lowering one's status, as well as becoming inferior. The so called woke men who engage in the issues of gender-justice and feminism also often come from a position o